“Mobile customers are continually seeking innovations that enhance convenience, security, and efficiency,” said Miri. “This includes things like virtual landline numbers like Air Landline, responsive customer service options and professional voicemail services, solutions that enable real-time collaboration like document sharing, technologies such as biometric authentication, and seamless integration with other systems. “I think most of all mobile customers want these innovations without huge extra cost.” Adding Value Torode added that businesses will still be looking for features that will help them to be productive. “Many business customers will be looking for 5G-ready devices. With speeds up to ten times faster than 4G connectivity, 5G allows for faster downloads and reduced latency. This means that employees can access a better connection regardless of whether they are working from the office, from home or on the go, improving collaboration and flexibility. “5G also offers increased capacity, meaning as many as one million devices per square kilometre can connect to the network. For businesses located in bustling city hubs or those operating at large-scale festivals and events, 5G is a necessity. “Moreover, as each of the ‘Big Four’ mobile operators of Three, O2, Vodafone and EE are currently phasing out their 3G services, a 5G-ready handset allows businesses to futureproof, avoiding the need to repurchase when their current mobile setup becomes obsolete.” Outside of 5G, value-adding solutions like monitoring are also popular, according to Torode. “Aside from the hardware offering, providers can also offer Mobile Device Monitoring (MDM) software for customers that employ BYOD policies within their business. Designed to be installed onto individual personal handsets, MDM packages allow IT administrators to remotely enforce security updates, as well as removing company data from lost or stolen devices. “Offering an MDM service means that providers can attract customers who may not be in a financial position to take out a contract for dedicated business handsets, but still want to benefit from the flexibility and communication advantages business mobile offers.”
Making the Sale For the reseller, these value-added services are fundamental to finding sales, according to Torode, who said that a consultancy-style relationship should be the goal. “In order to remain competitive, resellers should consider how mobile can be offered as part of a wider business comms package. At Crystaline, we also provide a range of business broadband and leased line connectivity services, VoIP packages and Internet of Things (IoT) solutions. “We find that customers are attracted to our ‘one-stop-shop’ solution, as it saves time since they only have to contact one provider in the case of service issues or outages. Additionally, this means business owners have less licences and contracts to manage and renew. “Providers should also consider highlighting the cost-saving benefits of business mobile plans. For example, while personal mobile plans vary in data allowance, business plans can offer a shared pool for employees. This feature not only improves flexibility but can also reduce costs, as businesses avoid paying for data they do not use. “According to a recent KPMG survey, over 60 per cent of executives believe that managing the risks of digital investment at the early stages can help ensure it is implemented successfully, so resellers should consider providing consultancy services to help customers know if a new business mobile setup will suit their communications needs.”
5G also offers increased capacity, meaning as many as
devices per square 1 million
kilometre can connect to the network
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