UC Advanced - issue #9

perfectly compatible with the organisation’s IT system. This will make it possible to access much of the information found in applications, such as customer records, when a phone call is received. As a general rule, CRM and ERP systems are the main tools with which these devices are integrated. For this reason, and to link them to IT applications, IP phones must also have an API. Telephony is no longer isolated, but should be seen as an extension of a company’s IT system. Take advantage of accessories With people working both in the office and remotely, devices must always be able to provide crystal-clear sound quality. No one likes a meeting where you can barely hear the other person speaking due to their microphone quality. In this context, the use of headphones, speakers and other professional devices is spreading within businesses, and can complement existing telecommunications systems. Finding the right solution However, to enjoy this and the other benefits that are associated with IP telephony, companies must ensure they are selecting devices that work for their team and their operating model. If they are using a hybrid working model, for example, they need to choose solutions that can be used both in the office and connected to the company network by employees at home. There are many different technologies available on the market, but not all of them offer the same quality or features. So, it’s important that businesses compare these, based on their own expectations and needs. At the same time, the nationality of

the device manufacturer should also be considered. There are often significant differences in the security mechanisms and features built into devices, depending on location. German security standards, for example, are among the strictest in the world. As more companies benefit from IP telephony, communications devices will continue to gain relevance in the coming years, occupying a key position as part of corporate communication systems. Increasingly open and connected to the information system, they should be considered an essential link in hybrid workplace. About Snom With over 10 million installed devices and branches in Benelux, the UK, France, Italy, Spain, Poland and South Africa, Snom Technology is a globally recognised manufacturer of IP telecommunications solutions for professional use. Founded in 1997 and part of the VTech Group since 2016, the company continues to design and develop its products in Berlin, placing great emphasis on quality and security. Snom leverages its 25 years of experience and unwavering innovation to meet the new reality characterised by mobility and increasing digitisation, providing state-of-the- art technologies that adapt perfectly to all communication needs and environments. The company’s worldwide distribution network includes many renowned distributors and over 10,000 resellers. These partners benefit from a dedicated partner programme and personalised remote and on-site support services, which, in addition to the excellent technology, contribute to the company’s international reputation. For more information, please visit: www.snom.com/en

There are many different technologies available on the market, but not all of them offer the same quality or features. So, it’s important that businesses compare these, based on their own expectations and needs.

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