WORKFORCE
Introducing the Next Generation
How Logitech are ushering in a workforce of enthusiasts.
It’s fair to say that Logitech is a household name. Whether you have a webcam, headset, mouse or keyboard, or even the universal remote, chances are you have some gear floating around in your house. In fact, Logitech has been around since the 1980s, adapting to the USB, UCB-C, and Bluetooth revolutions along the way, to name a few. With this adaptability, you may think that Logitech is primed to capitalise on the disruption that is gripping businesses across the world, as the same question is uttered in every organisation: “Are you coming into the office this week?” This common interaction demonstrates the modern workplace. It’s now accepted that the vast majority of meetings will include a participant calling in from a remote location. With this acceptance comes the need for equipment, which is where Logitech fit nicely. Founded in 1981 in Lausanne, Switzerland, Logitech has built a brand around design and innovation, hitting on a handful of industry firsts, including the infrared cordless mouse, thumb-operated trackball and laser mouse. With these success stories comes a bit of a following. According to Logitech, the customer base, or as I ungraciously described
them, nerds, is now bringing Logitech with them as they enter the workplace. “I guess you’d imagine there is a journey from ‘nerd’ to a worker, but actually, we don’t think of it that way,” said James Campanini, Head of B2B at Logitech. I actually think the people buying our accessories are basically nerds. They love technology, the connection to the computer, and how they interact with technology. “Whether they’re doing that as a ‘nerd,’ as you called it, or as a worker, they’re actually the same person. It’s just what they are doing that happens to change.” As we move past hurtful names, the underlying point stands. After 40 years, consumers are working as inside agents, buying the accessories that Logitech has built a brand on with their own money and bringing it into the workplace. “I’ve never really come across this in the IT segment,” said Campanini. “Our consumers want our products to go on forever, and people are using the mice they had 20 years ago, but they seem to be using it to do different tasks. “That might be just because they are used to the mouse, but when you look at the capabilities of these mice, like
James Campanini Head of B2B
logitech.com
“Are you coming into the office this week?”
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